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Sequential segment – what and why you need it

December 18, 2019 Zenny Tan Zhong Ming 0

Not knowing what is sequential segment is hurting your business decisions with bad reporting. Find out why.

4 issues you face with Adobe Attribution IQ and how to fix them

October 30, 2019 Zenny Tan Zhong Ming 0

You understood the importance of marketing attribution, and wanted to do more than last touch attribution. Yet, you faced challenges while building attribution model using […]

Dear marketers, are you using web analytics correctly?

January 7, 2019 Zenny Tan Zhong Ming 0

In this new age of marketing, we are all forced to make business decisions based on some sort of data. As a marketer, the most […]

Why Web Analytics is Better Than Data Analytics

November 14, 2018 Zenny Tan Zhong Ming 1

In this post, we are going to take a look at why Web Analytics is a better choice over Data Analytics. For some, Web Analytics […]

5 Stages of Web Analytics in a Company

October 9, 2018 Zenny Tan Zhong Ming 0

By now, most companies should have already gotten themselves acquainted with web analytics. To them, having web analytics means they now have a better understanding […]

Adobe Analytics User Permission Management in Admin Console

October 1, 2018 Zenny Tan Zhong Ming 0

If you have been using Adobe Analytics (regardless admin or user), you should have known by now, Adobe has stopped supporting Legacy user ID. All […]

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How Web Analytics Improves Insurance Businesses

August 9, 2018 Zenny Tan Zhong Ming 0

In ancient times, insurance contracts were used by merchants to avoid suffering huge losses should their goods be stolen or lost at sea. Fast forward […]

Benefits of Tracking Individual Users on Website and How

July 19, 2018 Zenny Tan Zhong Ming 0

*** Adobe Analytics has been chosen to represent all Web Analytics tool references in this article, due to its dominance in the user personalization field […]

Google Analytics Metrics – Time on page & Session duration

June 21, 2018 Zenny Tan Zhong Ming 0

In this series, we hope to exhaustively cover every single Google Analytics metric out there to give everyone a better understanding of the data we […]

Web Analytics best practices vendors wouldn’t teach you

May 10, 2018 Zenny Tan Zhong Ming 0

You and I have heard so much about best practices that should be followed when embarking on the Web Analytics journey, but most of them […]

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Recent Posts

  • 5 ways to use web analytics data to drive business value January 10, 2020
  • Sequential segment – what and why you need it December 18, 2019
  • You are measuring conversion rate wrong. December 18, 2019
  • 4 issues you face with Adobe Attribution IQ and how to fix them October 30, 2019
  • Customer-centric vs Product-centric: Does your company know the difference? May 13, 2019

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