Sequential segment – what and why you need it
Not knowing what is sequential segment is hurting your business decisions with bad reporting. Find out why.
web analytics
4 issues you face with Adobe Attribution IQ and how to fix them
You understood the importance of marketing attribution, and wanted to do more than last touch attribution. Yet, you faced challenges while building attribution model using […]
Dear marketers, are you using web analytics correctly?
In this new age of marketing, we are all forced to make business decisions based on some sort of data. As a marketer, the most […]
Why Web Analytics is Better Than Data Analytics
In this post, we are going to take a look at why Web Analytics is a better choice over Data Analytics. For some, Web Analytics […]
5 Stages of Web Analytics in a Company
By now, most companies should have already gotten themselves acquainted with web analytics. To them, having web analytics means they now have a better understanding […]
Adobe Analytics User Permission Management in Admin Console
If you have been using Adobe Analytics (regardless admin or user), you should have known by now, Adobe has stopped supporting Legacy user ID. All […]
How Web Analytics Improves Insurance Businesses
In ancient times, insurance contracts were used by merchants to avoid suffering huge losses should their goods be stolen or lost at sea. Fast forward […]
Benefits of Tracking Individual Users on Website and How
*** Adobe Analytics has been chosen to represent all Web Analytics tool references in this article, due to its dominance in the user personalization field […]
Google Analytics Metrics – Time on page & Session duration
In this series, we hope to exhaustively cover every single Google Analytics metric out there to give everyone a better understanding of the data we […]
Web Analytics best practices vendors wouldn’t teach you
You and I have heard so much about best practices that should be followed when embarking on the Web Analytics journey, but most of them […]