
Sequential segment – what and why you need it
Not knowing what is sequential segment is hurting your business decisions with bad reporting. Find out why.
Not knowing what is sequential segment is hurting your business decisions with bad reporting. Find out why.
You understood the importance of marketing attribution, and wanted to do more than last touch attribution. Yet, you faced challenges while building attribution model using […]
In this new age of marketing, we are all forced to make business decisions based on some sort of data. As a marketer, the most […]
In this post, we are going to take a look at why Web Analytics is a better choice over Data Analytics. For some, Web Analytics […]
By now, most companies should have already gotten themselves acquainted with web analytics. To them, having web analytics means they now have a better understanding […]
If you have been using Adobe Analytics (regardless admin or user), you should have known by now, Adobe has stopped supporting Legacy user ID. All […]
In ancient times, insurance contracts were used by merchants to avoid suffering huge losses should their goods be stolen or lost at sea. Fast forward […]
*** Adobe Analytics has been chosen to represent all Web Analytics tool references in this article, due to its dominance in the user personalization field […]
In this series, we hope to exhaustively cover every single Google Analytics metric out there to give everyone a better understanding of the data we […]
You and I have heard so much about best practices that should be followed when embarking on the Web Analytics journey, but most of them […]
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