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5 Stages of Web Analytics in a Company

October 9, 2018 Zenny Tan Zhong Ming 0

By now, most companies should have already gotten themselves acquainted with web analytics. To them, having web analytics means they now have a better understanding […]

Web Analytics maturity in 2018

April 19, 2018 Zenny Tan Zhong Ming 0

  By now, you should already be familiar with a lot of analytics-related buzzwords. More and more JDs (Job Descriptions) are including “Experience with Web […]

How SDR improve web analytics data governance

April 17, 2018 Zenny Tan Zhong Ming 1

What is SDR? A Solution Design Reference (SDR) is a document that contains the list of web analytics variables/events used and the data layer structure. […]

Web Analytics For Beginner – Ecommerce

March 21, 2018 Zenny Tan Zhong Ming 0

In this article, we will cover everything you need to know about web analytics for Ecommerce. Introduction We understand that planning for analytics can be overwhelming […]

Web data governance – 3 characteristics of good data

September 28, 2017 Zenny Tan Zhong Ming 0

Having data alone is not enough. You need to make sure they are usable in order to deliver actionable insights and business value. Find out what makes a good data.

Web Analytics For Banking

August 31, 2017 Zenny Tan Zhong Ming 0

1. Introduction We understand that planning for analytics can be overwhelming at times, especially without the proper guidance. It doesn’t help when the most common […]

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Zenny Tan Zhong Ming

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Recent Posts

  • 5 ways to use web analytics data to drive business value January 10, 2020
  • Sequential segment – what and why you need it December 18, 2019
  • You are measuring conversion rate wrong. December 18, 2019
  • 4 issues you face with Adobe Attribution IQ and how to fix them October 30, 2019
  • Customer-centric vs Product-centric: Does your company know the difference? May 13, 2019

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