When asked what is the challenge to generate business value out of digital data, the most common answer is data reliability. Find out how you can deduplicate your data.
Having data alone is not enough. You need to make sure they are usable in order to deliver actionable insights and business value. Find out what makes a good data.
Learn what is web analytics, and why your business desperately needs to tap into web data for its business decision making.
Data layer is a crucial component of any web analytics implementation. In this article, we will explain why data layer is important and how to implement it.