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Adobe Analytics User Permission Management in Admin Console

October 1, 2018 Zenny Tan Zhong Ming 0

If you have been using Adobe Analytics (regardless admin or user), you should have known by now, Adobe has stopped supporting Legacy user ID. All […]

Benefits of using Data Layer

August 17, 2018 Zenny Tan Zhong Ming 0

Recently, I read an E-book authored by Jason Call from ObservePoint on the topic of Data Layer and found it mighty useful as an introduction […]

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How Web Analytics Improves Insurance Businesses

August 9, 2018 Zenny Tan Zhong Ming 0

In ancient times, insurance contracts were used by merchants to avoid suffering huge losses should their goods be stolen or lost at sea. Fast forward […]

Benefits of Tracking Individual Users on Website and How

July 19, 2018 Zenny Tan Zhong Ming 0

*** Adobe Analytics has been chosen to represent all Web Analytics tool references in this article, due to its dominance in the user personalization field […]

Google Analytics Metrics – Time on page & Session duration

June 21, 2018 Zenny Tan Zhong Ming 0

In this series, we hope to exhaustively cover every single Google Analytics metric out there to give everyone a better understanding of the data we […]

Web Analytics best practices vendors wouldn’t teach you

May 10, 2018 Zenny Tan Zhong Ming 0

You and I have heard so much about best practices that should be followed when embarking on the Web Analytics journey, but most of them […]

Top 6 Web Analytics issues and concerns

May 7, 2018 Zenny Tan Zhong Ming 0

We often want the tools we are using to be perfect, and be able to give us what we want. But sadly, that isn’t the […]

Web Analytics maturity in 2018

April 19, 2018 Zenny Tan Zhong Ming 0

  By now, you should already be familiar with a lot of analytics-related buzzwords. More and more JDs (Job Descriptions) are including “Experience with Web […]

How SDR improve web analytics data governance

April 17, 2018 Zenny Tan Zhong Ming 1

What is SDR? A Solution Design Reference (SDR) is a document that contains the list of web analytics variables/events used and the data layer structure. […]

Web Analytics For Beginner – Ecommerce

March 21, 2018 Zenny Tan Zhong Ming 0

In this article, we will cover everything you need to know about web analytics for Ecommerce. Introduction We understand that planning for analytics can be overwhelming […]

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Recent Posts

  • 5 ways to use web analytics data to drive business value January 10, 2020
  • Sequential segment – what and why you need it December 18, 2019
  • You are measuring conversion rate wrong. December 18, 2019
  • 4 issues you face with Adobe Attribution IQ and how to fix them October 30, 2019
  • Customer-centric vs Product-centric: Does your company know the difference? May 13, 2019

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