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Segmentation is a powerful concept that allows us to group and isolate data for further analysis.
By creating a segment, we are able to narrow down to a particular set of data that we are interested in and work from there.
Interested in understanding more about the web behavior of millennials in Singapore? Create a segment where you define the appropriate age range and set the country to Singapore.
What can segment ID do?
For me, it all started off with using Google Sheets to create highly customized reports using the data from Google Analytics.
Other usages are often associated with data visualization using 3rd-party tools too (eg. Chartio).
If there’s anything that I missed out, feel free to let me know!
How to get segment ID
Click “Click here to authorize“. This will allow Query Explorer to gain access to our Google Analytics.
Scroll down and we will find the section “Set the query parameters”.
In the dropdown box for segment, we can find both the default system-generated segments, and the custom segments created by us.
As highlighted, we now have the Segment ID, which is a randomized string.
To copy the entire string, we need to first select the segment ID of interest.
Now, double-click on the randomized string in the segment field.
You should have the whole string highlighted and it’s time to copy using Ctrl-C (or Command-C if you’re using Mac).
Paste it in a notepad or somewhere to verify that the string has been copied successfully.