As the sole contributor of this blog, I thought it would be a good idea for my readers to know more about me. I am all about making informed decisions, and you probably wouldn’t want to gobble up everything I say without first verifying my credentials.


Currently working as a Digital Analytics Consultant @ VML Singapore, I am blessed with the opportunity to work on multiple analytics projects simultaneously. This provides me with tons of hands-on experience with different analytics implementations, adding to my personal library of “what to and not to do”.

Constantly hearing about “best practices” in the field of analytics? Trust me, that is just a gimmicky term used by someone with no real hands-on analytics experience.


Prior to that, I was at DBS Bank Singapore with the focus on Adobe Analytics. Even though it was just a single analytics project, I was responsible for the end-to-end analytics implementation, from gathering business requirements to providing insights that matter. (Thank you Ai Kian!)

I Love Programming!

I had a good deal of programming experience, from writing scripts to win online contests to building a fully-functional ecommerce website from scratch. This has proven to be very useful, as analytics is all about working closely with developers and making sure that the data collected are accurate and consistent.


That’s all for now. If you’re new to web analytics and are dying to get your feet wet, “Google Analytics For Dummy – Let’s Get Started!” might just be what you need!

About admin 31 Articles
Analytics Consultant who loves numbers and data! In love with Adobe Analytics.

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