In this article, we will be covering in detail on how to setup Google Analytics from scratch. Google Analytics is one of the most popular web analytics tools out there. The biggest selling point has to be its freemium model, where you can use it for free, and if need be, pay for the premium version.
For the purpose of this article, we will be covering only the free version.
Why Should I Use It?
It is FREE to setup Google Analytics! That should be reason enough for any newbie who is looking to gain exposure to web analytics.
Other than being free, below is a list of other reasons for you to jump onto the analytics bandwagon:
- Minimal implementation effort
- Just create an Google Analytics account, include 2 simple lines of code on every page of your website, and you’re good to go!
- Default reports are comprehensive
- GA provides a ton of great default reports to get new analytics users started.
- Huge GA community online
- Don’t worry about not being able to figure out something. Someone else on the internet probably has an answer for you.
- Integration with other Google services
- You can connect Google AdWords to your GA account with just a few clicks.
Who Should Use Google Analytics?
Everyone who is interested in Web Analytics should familiarize themselves with Google Analytics, but that doesn’t mean it is the best tool for you or your company.
We would highly recommend Google Analytics for:
- New analytics users
- Companies with very basic analytics needs
- Personal websites/blogs
Google Analytics is best suited for entry-level analytics. If you require analytics that are more advanced, we would suggest that you take a look at what we have for you.
Step-by-step Guide to Setup Google Analytics
- Visit https://analytics.google.com to create your GA account.
- Click on the “Sign up” button.
- Fill in the form accordingly. When you’re done, scroll down to the bottom and click on “Get Tracking ID” to move to the next step.
- You will be given the tracking code. Put this piece of code on every page of your website that requires tracking. Ideally, this piece of code will go into the header of your webpages.
And that’s it! You’re now good to go! All there’s left is to wait. Traffics to your website will now be tracked and data will be collected.
Once enough data have been collected, you can view the default reports available to you on the GA platform. If you want to know what are the reports that will matter most, we have an article that you will find useful.