Google Analytics: setup guide , who is it for and why

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1. Introduction

In this article, we will be covering in detail on how to setup Google Analytics from scratch.

Google Analytics is one of the most popular web analytics tools out there. The biggest selling point has to be its freemium model, where you can use it for free, and if need be, pay for the premium version.

For the purpose of this article, we will be covering only the free version.

2. Why Google Analytics?

It is FREE to setup Google Analytics! That should be reason enough for any newbie who is looking to gain exposure to web analytics.

Other than being free, below is a list of other reasons for you to jump onto the analytics bandwagon.

Minimal implementation effort

To get started, there’s just 3 things to do:

  • Create Google Analytics account
  • Input your website details
  • Copy and paste a few lines of code into your website header

Out-of-the-box dashboard and reports

If you are not planning to generate complex insights out of your data, then these out-of-the-box dashboard and reports will suffice.

Huge online GA community

There are tons of GA contents out there you can rely on. If you are facing a technical issue, Stackoverflow will probably be your best friend.

3. Is Google Analytics for you?

Anyone who is interested in Web Analytics can start learning with Google Analytics freemium, but that doesn’t mean it is the best tool for you or your company.

We would highly recommend Google Analytics for:

  • User who is new to web analytics
  • Company with very basic analytics needs
  • Personal website/blog

Google Analytics is best suited for entry-level analytics.

If you require more advance web analytics, we would suggest that you take a look at Adobe Analytics.

4. Setup Google Analytics: step-by-step guide

1. Visit to create your GA account.

2. Click on the “Sign up” button.

3. Fill in the form accordingly. When you’re done, scroll down to the bottom and click on “Get Tracking ID” to move to the next step.

4. You will be given the tracking code. Put this piece of code on every page of your website that requires tracking. Ideally, this piece of code will go into the header of your webpages.

5. Conclusion

And that’s it! You’re now good to go!

Traffics to your website will now be tracked and data will be collected.

Once enough data have been collected, you can view the default reports available to you on the GA platform.

In the mean time, find out what are the reports that matter the most.

About Zenny Tan Zhong Ming 32 Articles
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  1. Google Analytics: default reports and their purposes | Web Analytics Guy Doing It Right

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