4 issues you face with Adobe Attribution IQ and how to fix them
You understood the importance of marketing attribution, and wanted to do more than last touch attribution. Yet, you faced challenges while building attribution model using […]
Customer-centric vs Product-centric: Does your company know the difference?
Companies everywhere are claiming to be customer-centric. They are not just telling that to their customers, but also to their employees. In this world where […]
Dear marketers, are you using web analytics correctly?
In this new age of marketing, we are all forced to make business decisions based on some sort of data. As a marketer, the most […]
My 2019 New Year’s Resolution – Work Edition
New Year’s resolution is one of the oldest traditions out there and a must-do for all hippy-dippy Millennials (like me!). 4,000 years ago, Babylonians would […]
UX requires way more expertise than you think – Part 1
Whenever we talk about UI/UX, we think of pretty website designs, we think of transforming outdated websites into modern ones. You’re not wrong. But that […]
Why Web Analytics is Better Than Data Analytics
In this post, we are going to take a look at why Web Analytics is a better choice over Data Analytics. For some, Web Analytics […]
5 Stages of Web Analytics in a Company
By now, most companies should have already gotten themselves acquainted with web analytics. To them, having web analytics means they now have a better understanding […]
Adobe Analytics User Permission Management in Admin Console
If you have been using Adobe Analytics (regardless admin or user), you should have known by now, Adobe has stopped supporting Legacy user ID. All […]
Benefits of using Data Layer
Recently, I read an E-book authored by Jason Call from ObservePoint on the topic of Data Layer and found it mighty useful as an introduction […]
How Web Analytics Improves Insurance Businesses
In ancient times, insurance contracts were used by merchants to avoid suffering huge losses should their goods be stolen or lost at sea. Fast forward […]