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5 ways to use web analytics data to drive business value

January 10, 2020 Zenny Tan Zhong Ming 0

Companies have been struggling to make use of web analytics data to deliver business value. Learn 5 ways on how to make data work for you.

Sequential segment – what and why you need it

December 18, 2019 Zenny Tan Zhong Ming 0

Not knowing what is sequential segment is hurting your business decisions with bad reporting. Find out why.

You are measuring conversion rate wrong.

December 18, 2019 Zenny Tan Zhong Ming 0

The most common method of measuring conversion rate is WRONG. Find out why and how to fix it.

4 issues you face with Adobe Attribution IQ and how to fix them

October 30, 2019 Zenny Tan Zhong Ming 0

You understood the importance of marketing attribution, and wanted to do more than last touch attribution. Yet, you faced challenges while building attribution model using […]

Customer-centric vs Product-centric: Does your company know the difference?

May 13, 2019 Zenny Tan Zhong Ming 0

Companies everywhere are claiming to be customer-centric. They are not just telling that to their customers, but also to their employees. In this world where […]

Dear marketers, are you using web analytics correctly?

January 7, 2019 Zenny Tan Zhong Ming 0

In this new age of marketing, we are all forced to make business decisions based on some sort of data. As a marketer, the most […]

My 2019 New Year’s Resolution – Work Edition

December 19, 2018 Zenny Tan Zhong Ming 0

New Year’s resolution is one of the oldest traditions out there and a must-do for all hippy-dippy Millennials (like me!). 4,000 years ago, Babylonians would […]

UX requires way more expertise than you think – Part 1

December 18, 2018 Zenny Tan Zhong Ming 0

Whenever we talk about UI/UX, we think of pretty website designs, we think of transforming outdated websites into modern ones. You’re not wrong. But that […]

Why Web Analytics is Better Than Data Analytics

November 14, 2018 Zenny Tan Zhong Ming 1

In this post, we are going to take a look at why Web Analytics is a better choice over Data Analytics. For some, Web Analytics […]

5 Stages of Web Analytics in a Company

October 9, 2018 Zenny Tan Zhong Ming 0

By now, most companies should have already gotten themselves acquainted with web analytics. To them, having web analytics means they now have a better understanding […]

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Recent Posts

  • 5 ways to use web analytics data to drive business value January 10, 2020
  • Sequential segment – what and why you need it December 18, 2019
  • You are measuring conversion rate wrong. December 18, 2019
  • 4 issues you face with Adobe Attribution IQ and how to fix them October 30, 2019
  • Customer-centric vs Product-centric: Does your company know the difference? May 13, 2019

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